Description Summary: The Digital Content Specialist is responsible for enhancing the communications and representation of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas, (CCVI) both internally and externally through the development, coordination and implementation of up-to-date communication strategies, including creating and executing marketing campaigns, managing online content and social media platforms, and analyzing performance data to improve the Congregation’s visibility and engagement. The position will enhance internal communications of the Congregation throughout its international Sister Communities and ministries. In addition, the Digital Content Specialist will strengthen external communications through modern communications instruments to promote a positive image of Women Religious to a wide variety of audiences, especially in the countries where the Sisters and their co-ministers serve. The Digital Content Specialist, in service to the overall mission of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas (CCVI), is guided by the Core Values both within the Communications department and in collaborating with other departments at Villa de Matel. We are looking for a bilingual professional in both Spanish and English. Please note that this role may occasionally require evening and weekend availability. Responsibilities: Content Creation and Management: Collaborates with Director and other Communication Team members to develop and manage engaging content for various digital platforms, including websites, social media, email marketing, and other communications means in keeping with Catholic Doctrine and the voice and tone of the Congregation. Ensures brand consistency across all channels Develops compelling visual narratives through photography and video to engage both internal and external audiences Covers and documents through written reports, articles and photos the activities and milestones of the Congregation, its ministries and Sisters Develops content calendars and campaign timelines Digital Marketing Strategy: Develops and implements digital marketing strategies aligned with CCVI Ministry goals. Conducts research to identify trends and opportunities to share the CCVI charism and social priorities. Maintains currency with evolving platforms and best practices Social Media & Website Management: Manages social media accounts, creates engaging content, and interacts with followers. Monitors social media trends and adapts strategies accordingly. Coordinate the design, development, and implementation of the CCVI website, keeping them current and appropriately attractive. Related to the Work Environment:
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