Job Description

JOB TITLE:

Social Media & Digital Content Coordinator 

COMPANY:

Zeal Concept is a supplier of home, gift, and stationery products. We sell our products primarily through Amazon and have a fast-growing wholesale business with major US retail chains. As a startup, we provide a unique opportunity for a leader with entrepreneurial leanings to help us build our brand presence on social media, establish collaborations with content creators, and foster customer engagement. 

JOB SUMMARY:

The Social Media & Digital Content Coordinator will help manage the growth of Zeal Concept brands’ social media channels, play a key role in expanding our online brand presence, and coordinate collaborations with content creators. This role reports to the E-commerce Marketing Designer and will be responsible for facilitating the ongoing management of our social media accounts as well as assisting in the planning and execution of our social media and digital strategies. The Social Media & Digital Content Coordinator will also monitor and analyze our social marketing efforts and share findings with the Marketing Team.

ESSENTIAL FUNCTIONS:

• Assist in the creation, planning, and ongoing management of our social media and digital strategies for all Zeal Concept brands including copywriting, graphic design, video editing, customer service, and analytics.
• Manage the scheduling and publishing of social content across all platforms including Instagram, Facebook, Pinterest, TikTok, Amazon, and other emerging channels.
•  Help develop and launch new social media platforms; manage ongoing channel operations and provide strategic input to further advance brand goals.
• Work closely with the E-commerce Marketing Designer in maintaining the monthly content calendar, brainstorming new content ideas, and looking for new social and digital marketing opportunities to build brand awareness, increase customer engagement, and drive traffic to our Amazon products.
• Assist in the development, management, and growth of our influencer/creator partnership programs. Research potential collaborators, build relationships, and maintain correspondence.
• Monitor and respond to comments, messages, and mentions across all social platforms. Engage with followers to drive positive customer engagement and establish brand connections.
• Provide social and digital marketing performance analysis, reports, and recommendations to improve customer engagement.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or related field
• 1-2+ years of experience in social media or digital marketing at a DTC business or agency 
• Strong understanding of social media platforms and their respective best practices (paid and organic)
• Experience creating content including designing, editing, and shooting short-form content for social platforms
•  Creative mindset with the ability to generate engaging content
• Strong analytical skills and proficiency in analyzing data with the keen ability to translate insights into actionable strategies and recommendations
• Excellent written and verbal communication skills with special attention to detail to effectively communicate with business stakeholders, content creators, and social audiences
•  Collaborative working style, able to communicate and interact well with stakeholders and teams
• Naturally curious and proactive with a high level of work ownership
• Team player with a desire to learn, share, and grow with the organization
• Proficiency in Microsoft Office suite (Excel, Word, PowerPoint)
• Experience using video and graphic design editing software (Adobe Photoshop, Adobe Illustrator, and Adobe Premiere Pro preferred)

BENEFITS:

• Competitive compensation packages
• Medical, Dental, Vision, FSA
• Retirement Savings Plan Match
• PTO & Paid Company Holidays
• Flexible Work From Home Policy

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